Role of Social Media in Business Growth

 

ROLE OF SOCIAL MEDIA IN BUSINESS GROWTH

In the present scenario social media is playing a significant role in the growth of a business. Social media can contribute to business growth are as follows:

Spread awareness about brand: By using Social media platform businesses can reach a wider audience and increase their brand visibility. Posting engaging content without fail and interacting with their followers, businesses can build a loyalty and increase their reach.

Advertising with specific object: by way of social media platforms a business can offer target based marketing to reach their ideal customer demographic. By using targeted ads, businesses can increase their chances to convert social media users into customers.

Engaging content to customers: With the use of Social media businesses permit to directly engage with their customers and respond to their queries and complaints in real-time this may build strong relationships with customers, businesses can increase customer loyalty and generate frequent lead for business.

Marketing by Influencer: Due to social media platforms businesses are able to collaborate with influencers and leverage their followers to promote the products or services of business. Marketing by influencer can help businesses to reach a wider audience and increase business credibility.

Market survey and research: with the social media platforms businesses can easily get valuable insights into customer opinions, preferences and behaviours. After analyzing social media data of potential customers, businesses can make more informed decisions and tailor their marketing strategies to better meet customer needs.

Overall, social media is a very good and effective tool for businesses to find leads and convert the leads into customers, engage with the customers, build relation with them and make the business as a brand.

CA KHALID REHMAN

(M.Com, Chartered Accountant)

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